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Level 1:  ACC Pathway ( 3 Month - 66hr Program)
ACC Intakes
A)  11 Jun - 23 Sep -  Evening Zoom (ENGLISH)
B)   2 July -    9 Oct -   Evening Zoom (ENGLISH)

***Currently Updating***

C) 15 -16 Jun **In-Person Weekend Intensive Workshop**
+ Evening Zoom (CANTONESE)

D) 5 - 6 Oct **In-Person Weekend Intensive Workshop**
+ Evening Zoom (ENGLISH)

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Level 2: PCC Pathway (4 Month - Top up 62 hr Program)
PCC Intakes
D)  6 Jun - 9 Nov  - Zoom (CANTONESE)
E) 3 July - 4 Dec -   Zoom  (ENGLISH)

F)  15 Oct - 12 Feb - Zoom (ENGLISH)
***Currently Updating***

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Investment worthy courses   

Early Bird  HKD 19,700 or USD 2,525 * per level 
Promo: HKD 22,700 with Monthly Plans;  Last Minute Registration: HKD 26,000   
     
ASK FOR 

@  Level 1+ 2   PCC Bundle Discount
@  ACC |  PCC Bridging | Renewal 

@  Mentor & Exam Support
@ Corporate Classes


Got prior ICF Coach-specific training hours
Talk to us - NO obligation!!!

 

Become Global #1  International Coaching Federation

ICF Accredited Coach --

Find Out How We Fully Support You All the Way to earn Your ICF Credentials ACC to PCC !

Next ACC-PCC Level

Monthly Intakes

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Congrats to some of our P21 Alumni 

 Recent Achievements - 

Congratulations To

ICF-ACC & PCC

*

 

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Congrats to some of our P21 Alumni 

 Recent Achievements - 

Congratulations To

ICF-ACC & PCC 

  • Brian Tsoi  ACC  PCC - General Manager, Cathay Pacific Airways

  • Karen Chan  ACC  PCC - Global Project Director, Biggest Law firm in the World, Life Coach

  • Vivian Chong  ACC  PCC - Ex-Human Resources Director, Oxford University Press

  • Erica Yanney   ACC  PCC - Career Coach, Altitude Career Coaching

  • Montana Chan  ACC PCC - Executive Coach, Ex- L& D Director MNC, Shanghai

  • John Keane  ACC PCC - Wellness & Performance Coach, ex-VP Education

  • Eva Ng  PCC -  Head of Customer Experience Training,  Cathay Pacific Airways

  • Deborah Leung  PCC - L & D Manager Customer Experience Training,                             Cathay Pacific Airways

  • Maple Ho  PCC - HRM Logistics, HK Macau, China

  • Humaira Syed PCC - Transformational Coach, Japan

  • Tammy Wong  ACC   PCC - HRD, DKSH

  • Jessie Qin ACC PCC - Head of HR Projects, Chanel

  • Natina Wong  ACC PCC - GM Facility Management, Transformation Coach

  • Joey Lau ACC - AVP HR DBS Bank, Career Coach

  • Elain Lun ACC -  HR Director, MNC

  • Kana Mok ACC - HR Director,  MNC

  • Janice Lo  ACC - Ex- Education Director L'Oreal, Executive Coach, Canada

  • Pakki Chan ACC - Head External Affairs, Outward Bound

  • Daniel Agudelo ACC -ex VP L& D Shangri-La Global HK, now Dubai

  • David Siu ACC - Executive Coach, Ex-GM Nike, Apple

  • Iris Garcia ACC - Regional HR Learning Philippines

  • Martina Hui ACC - Marketing Director MNC, Transformation Coach

  • Nalinrat Rattanajit ACC - Director L&D Shangri-La HK

  • Samantha Leung ACC - Transformational Coach, BD Manager MNC

  • Tammy Wong PCC - HR Director, MNC

  • Wayce Wong ACC - NGO Counsellor, Transformational Coach, UK

  • Jane Leung ACC -  Country Manager, MNC  HK

  • Michelle Lee ACC - Social Worker, Transformational Coach

  • Rosa Chiu ACC - ex GM HR Bank, Transformational Coach

  • Selina Wong ACC - ex-HRD, Transformational Coach

  • Jerome de Clarens  ACC - Ex soccer player, Sales Professional, Performance Coach

  • Nikki Wong ACC - Co-Founder B Purpose Bureau, Transformational Coach

  • Selina Wong ACC - ex HRD, MNC, Transformational Coach

  • Alec Chow ACC - ex HRM, CITIC, HR Consultant Canada

  • Alice Cheung ACC - ex Luxury Retail Trainer, Trainer & Coach

  • June Grant ACC - Transformational Coach, Singapore

  • Yuling Xu ACC - Executive Coach, Consultant, Singapore

  • Lester Ng ACC -  HRO, MNC

  • Kevin Yao ACC - Marketing Director, Nike, Greater China, Shanghai, USA

  • Christina So ACC - Head of ACCA, ex-GM, Hong Kong

  • Sheila Eber ACC PCC - Executive Coach, ex-HR Deloitte, Singapore

  • Calvin Tsang ACC - Chairman, Esquel Holdings China

  • Anita Wong ACC - Asia Corporate lawyer HK

  • Joseph Chan ACC-  ex UBS Talent Development Director, Consultant

  • Miranda Che ACC - Ex MNC Retail Director, Transformational Coach

  • Michelle Leung  ACC - Dep GM, HRD, Henderson Land 

  • Alex Yeung PCC - HRD Galaxy Macau, Transformational Coach

  • Alexandra Lo  ACC - Training Manager, Hong Kong

  • Michele Li  ACC -  Transformational Coach, Digital Marketer Taiwan

  • Vivian Tam ACC PCC - Principal Consultant Consultancy Firm

  • Christine Lau PCC - Managing Director, Recruiting & CV Company

  • Eva Lau  ACC -  Human Resources Director, Bank

  • Kalin Wu ACC - Learning Experience Designer, Relationship Coach

  • Wai Oon ACC - ex Sales Director, Dell, Transformational Coach, Taiwan, Singapore

  • Andy Lai ACC PCC - Marketing Professor, Metropolitan University, Mentor Coach

  • Ricky NG ACC PCC -  General Manager Investors Relation, COSTCO  & Member Board of Director, Business Environment Council,  University Students Mentor Coach

  • Mary Choi ACC PCC - ex HR Director, MNC,  Consultant, Coach

  • Nikhil Nongia ACC -Learning &Development Director, Starbucks

  • Ellen Mo ACC - Systems Analyst HKEX, Parenting Coach

  • Rita Tsui ACC - HRD & Transformational Coach

  • Dr Victoria Wang PCC - ex CHRO Havi, Educator, Coach,  HK, GBA, Shanghai

  • Francis Choo PCC - Board, Advisor, Ex- Chief Executive, Singapore

  • Dennis Chan ACC, Chief Responsible Officer, AAA Stock, Transformational Coach

  • Dr Chester Tsang  ACC - Head of Learning, MTR Corp

  • & more .. JOIN OUR LIST now!

Client Testimonials & Gallery

What our Clients Say...

Thank You For

All Your Support

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Multi Certifications

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Multi Awards Per Level

Certified Transformational Coach (Gold Award)

- Professional Coaching For Transformational Change (PCTC) (60+hr)

ICF Level 1 + Requirements + Apply for ICF-ACC Certificate & Credential

&

Certified Master Transformational Coach

- Master Coaching For Transformational Change (MCTC) (125+hr)

ICF Level 2 + Requirements + Apply for ICF-PCC Certificate & Credential 

Full Completion to Apply for 66hr and/or 125 hr Coaching Certificate of University of Sunderland for completed PCTC and MCTC levels

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In addition to ICF Level 1 and Level 2 Certificates, students who completed our Paradigm21 Executive Leadership Coaching Academy PCTC MCTC Programs 

may apply for Coaching Certificate from UK University of Sunderland in HK after completion of PCTC and MCTC Programs. 

Fitness

Global ICF Accredited Coaching Certification Programs
New ICF Level
1 & 2 leading to ACC & PCC Pathway
Hong Kong | Singapore | USA

We offer  Research-based, dynamic, innovative, interactive, experiential, practical ICF-Approved 'Foundation' - Level 1 for ACC pathway &  'Advanced' - ICF Level 2 for PCC pathway or upskilling to  Mastery level for existing PCC holders.

Paradigm21 Executive Leadership Coaching Academy a Division of Paradigm21 Group founded in 2006 -- Our faculty are all highly experienced professional organizational coaches that clearly understand coaching skills, competencies & expertise to become a highly qualified professional Coach & a successful, inspirational Transformational Leader at work, in business and life.

Research Based programs

latest coaching studies continually updating content.

 

Also blended with

Adult Learning, 

Neuro Linguistic Programming (NLP)

Emotional Intelligence (EQ),

Solution-focused thinking,

Positive Psychology,

Appreciative Inquiry

&
Neuroscience studies

leadership approaches to coaching & organizational performance.

Learning Sessions are highly interactive that enhances learning, competencies & strengthens your confidence to begin coaching clients immediately along with proven effective Coaching Tools...
Coaching Academy Tools: Warehouse of valuable proprietary techniques, models, enhancing knowledge, learning & practical application to become a successful Professional Coaching Leader.

Trophies

P21 Clients & Testimonials & Gallery 

Congratulations!

Paradigm21 Executive Coaching Academy
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Congratulations!

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Congratulations!

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Who Should Attend

  • Experienced & Aspiring External Coaches seeking to strengthen their skills to become a better professional coach for their clients, executives, organizations & to obtain an ICF ACC or PCC or renew ICF credentials

  • Leaders seeking to inspire, transform teams using leadership coaching knowledge, skills & expertise

  • Internal Coaches & HR professionals responsible for leading, talent management, learning & development, recruiting, project mgmt, career development, coaching or training within organizations

  • Professionals, Counselors, Consultants, Trainers, Mentors &

  • Aspiring Individuals seeking professional coaching skills to...

  • Expand knowledge, implement change with organizations, strengthen communication, relationships, influencing + coach clients, students and more...

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Foundation Program to earn ACC

3  Month Duration

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Pre-Reading + Coach Specific Training

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Supervised Practice + Mentor Feedback + Homework 

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Final Evaluation by Faculty 
+ Exam & Peer Group Support

Next ACC-PCC Level
Monthly Intake:

Become Global #1  International Coaching Federation

ICF Accredited Coach --

Find Out How We Fully Support You All the Way to earn Your ICF Credentials ACC to PCC !

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Steps To Start Your Journey 

+Global Coaching Community

+ Speaks many different languages -
Bi-lingual & Tri-lingual
Test Language in
English or
Cantonese

+Full ICF ACC PCC
Mentor Support 

+Coaching Resources
& Toolkits

You shall practice with a great community of alumni of Change Agents including

Business Leaders, HR Professionals, Aspiring & Seasoned Coaches, Trainers, Lawyers, Doctors, Health Professionals, Entrepreneurs..

Become a Great Confident ICF Accredited Coach everyone desires to make a Difference at work, business, career and life!   Congratulations on Your Achievements!

Awards Ceremony

In 2021, we are honored to be
ICF Foundation
Book Campaign
Winner!

ICF Foundation Purchased 3,500 copies
distributed to
global ICF members,
leaders, donors. 


@Also Airport Bestsellers at Page One Bookstores!

Pre-Reading of ICF Accredited Coaching Programs

"What Great Leaders Should Know... In Chaotic Times" :

To Maximize Performance;

To Reinvent Organization -

by Dr Robert Edmonson & Margie S Poon

Ken - Business Development Director

"Fantastic array of coaching models, materials & tools with facilitators highly passionate, experienced & knowledgeable about coaching"
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'FOUNDATION' -
LEVEL
1 for ACC Level Pathway

'PROFESSIONAL COACHING FOR TRANSFORMATIONAL CHANGE PROGRAM' (PCTC) 

ACC level Pathway - Level 1

66hr FULL ICF Accredited Program

Training + Practice + Mentor + Homework +Evaluation

(3 Month)

Top-up 62hr to PCC Level training after 3 month? (Ask for Supersavers)

    

**Special Day Classes for in-house training every month - Contact us!!

Super Early Bird HK$19,700 -HK$22,700 

Promo HK$22,700

(Original: HK$ 26,000  - saved 15% )

Monthly instalment Available

*

  * Ask for Direct Pathway ACC+PCC Level

128 hr Bundle Supersaver *

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Meet Some of Our
Master Coaches 
Multi-Lingual Trainers
ICF Certified Assessors
Hong Kong | Singapore | USA

 

Our Facilitators & Designers were awarded "101 Top Global Coaching Leaders" at World Coaching Congress by HRD
Conference & CHRO Asia 2018 & 2019 , CEO Today Executive Coach and more...  Seasoned C-Suite Executive Coaches with 15 - 20 years experience coaching individuals, professionals, designing & facilitating leadership coaching training programs for well-known MNCs.

 

 

 500 Global

Executive Coaches 

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1

MODULE  1: 

Professional Coaching

CQ Core  Essentials

It's important to understand the differences between coaching, other professions & fields that influenced coaching & ICF Core Competencies developed to support greater understanding of the skills and ethical approaches to have successful coaching conversations.


In-class Learning + Coaching Practice +

Observations + Reflections

2

MODULE  2: 

Professional Coaching 

CQ Coaching Intelligence

Coaching is about human learning & increasing self-awareness.  Personal Coaching is about human learning & increasing self-awareness.  Personal learning & awareness requires surfacing their thoughts, ideas, solutions by asking powerful questions... then actively listening to their verbal, physical & emotional responses.

 

In-class Learning + Coaching Practice +
Observations + Reflections

3

MODULE 3:

Professional Coaching

 CQ for

Transformational Change

NeuroCoaching Paradigm for

Leaders

When coaching we are "Dancing in the Moment", or it's a "Dance of Communication". 

We actively listen, identify metaphors, internally process to understand, ask powerful questions to clarify & guide conversations to achieve clients personal objectives. 

 

NeuroCoaching Paradigm Model  & MITS4 personality is a simple and yet powerful approach to have successful coaching conversations to maximize productivity by unleashing potential.


In-class Learning + Coaching Practice +
Observations + Reflections

4

MODULE 4: 

 

Professional to Mastery

Deeper

Transformational

Change

for Sustainability

Successful Coaches know how to identify others signature style, remain flexible then adapt their style to build trust, rapport, strengthen communication & relationships.  Then help clients shift mindsets by going deeper into their "inner-self" to identify internal patterns undermining their success to create new realities for sustainable transformational change. 

Preparation for ICF ACC Level Coaching Practice & Empower individual, leaders, organization through Coaching!

In-class Learning + Coaching Practice +
Observations + Reflections

Since 2006, Global Awards, 
Accreditation & Partnership

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2010 - 2011

Hong Kong Most Valuable Companies 2000 - 2011

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101 Top Global Coaching Leaders 2018-1019

Margie S Poon 

Dr Robert Edmonson

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Celebrating 16th, 17th - 18th Anniversary

Since 2006

Paradigm21 Group 

2006 - 2023

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Master Coaching For Transformational Change Certification (MCTC)

International Coaching Federation  Credential

Professional Certified Coach

Professional Coaching For Transformational Change Certification (PCTC)

MCTC

ICF Accredited Coaching Program

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Previously ACSTH which has retired in 2022.  New Program is called ICF Level One

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Margie Poon PCC

Dr Robert Edmonson PCC

Anne Phey PCC

Vivian Chong PCC

Erica Yanney PCC

Credentials: ICF-PCC

Paradigm21 Faculty Team

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Paradigm21 Executive Leadership Coaching Academy 

Accredited as

International Coaching Federation (ICF)

Accredited Coaching Education Training Organization

PCTC

ICF Accredited Coaching Program

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Previously ACTP which has retired in 2022.  New Program is called ICF Level Two

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Strategic Partnership

UK University of Sunderland in HK

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Paradigm21 Executive Leadership Coaching Academy 

Since 2020

Corporate Member of

EMCC 

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2021

Only Book Winner 

ICF Foundation Leadership Book Global Campaign  for Worldwide Members & Donors

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2022

CEO Today Executive Coach Awards

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2023 Winner 

Global Excellence Awards 

Best Coaching Education Organization - Hong Kong

AI Global 

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What Clients say......

Coaching Training & Executive Coaching experience sharing .....

 

Congratulations to ICF-ACC & ICF-PCC Alumni

Margie Poon is a professional coach and excellent teacher in coaching.  I enjoyed a lot and learnt much in coaching skills.  It is very valuable to have Margie to guide me in professional coaching and becoming a Certified ICF Coach.  Paradigm21 is like a big family.  Classmates and teachers always support each other to achieve our targets.  I strongly recommend Margie and Paradigm 21 to my friends.

- Ricky Ng   PCC,  General Manager, Cosco Shipping & Member Board of Director, Business Environment Council, Mentor Coach

Margie Poon is a very experienced coach and certified coach-maker. She is very engaging, thoughtful, and well-prepared, in delivering her workshops.  She provides customized support to move us ahead and get through the rigorous yet fulfilling (ICF ACC - PCC ) journey to become a truly ready certified coach with ICF.

- Alex Yeung  PCC,  HRD MNC  Shanghai & HK, Transformational Coach

had the pleasure of working with Margie as my trainer and mentor.  Not only does Margie have extensive experience and knowlege in delivering ICF coaching programs, she is passionate and committed to the success of those she trains.  For anyone seeking to obtain coaching skills and or credentials, I cannot recommend a better trainer.

- Karen Chan  PCC, Global Projects Director at world's largest law firm

Margie is patient, experienced and knowledgeable coach who is also a great coach mentor and trainer.  I have attended her ICF ACC and PCC coaching programs, where she imparted a great amount of both theoretical and practical knowledge to us, enhancing our ability to be the best coaches we can be! Great work Margie!

- Brian Tsoi   PCC, General Manager, Airport Service Delivery, ex Head of Learning at Cathay Pacific, Leadership Coach 

I am happy to meet Margie and enrolled the coaching course. It is not only a course learning about coaching but also a transformational course to myself too. Coaching is some magical technique to drive people go further in life.

Margie is a fantastic teacher! Knows how to make everybody feel welcome, is very knowledgeable and competent, and handles the content in a way that is pleasant and easy to follow. Studying with her you will get you much practical experience, and that is a huge differential in her class. I am thankful to have joined her class at Paradigm21. I Would recommend to anybody!

 - Erica de ABreu Santos Yanney PCC , Career Coach Pennsyvanlia USA

Highly recommended to take the classes.  The best training course with great Mentor I ever had before which lead me to achieve my ACC and PCC in the second year from International Coaching Federation.  Margie is a great professional executive coach. I learned a lot from her class and enjoyed the journey. She really transforms me. 

- Vivian Chong PCC, ex HR Director Oxford University Press, Executive Coach

What Clients say.

Margie is a professional coach and mentor leading me to be a certified coach. Her Paradigm21 PCTC and MCTC Programs are structured and inspiring me to acquire the skills and knowledge for attaining the ICF credentials and standards. During the classes I enjoyed the learning atmosphere and being part of the family with the cohorts. I would strongly recommend Margie and the Paradigm21 to my network.

- Quincy Tam PCC,  Managing Partner, Hong Kong Executive Search, Shanghai

I am delighted to recommend Margie Poon for her excellent work as my ICF program trainer and coach mentor. Margie's teaching was incredibly useful and instrumental in my journey towards becoming a PCC accredited coach. 
Margie's expertise in coaching is unparalleled, and her ability to impart her knowledge in a way that is easily understandable and practical is impressive. Her teaching style is engaging and tailored to the needs of each individual, and she has an innate ability to inspire and motivate her students to reach their full potential. Through her guidance and mentorship, I was able to gain the skills and confidence necessary to become a successful coach. Margie's support was instrumental in helping me to navigate the ICF accreditation process with ease, and I am grateful for her unwavering commitment to my success. Overall, I highly recommend Margie Poon as an ICF program trainer and coach mentor. She is a true professional, and her dedication to her students' success is unparalleled. Thank you, Margie, for all that you have done for me, and I wish you all the best.

- Montana Chan  PCC,  ex L&D Director MNC HK, Shanghai, Transformational Coach

I started my coaching journey with Margie and the team at Paradigm21 in 2021, and I have now just finished my Professional Coaching Certification with the International Coaching Federation. Under the mentorship of Margie, I learned so much about what it means to be a coach, and I couldn't be happier with my experience on my coaching journey under the mentorship of Margie. If you are interested in becoming a coach, I would highly recommend that you join one of the coaching cohorts at Paradigm21, where you will be guided step by step by world class mentors, and a wonderful cohort community peers.

- John Keane  PCC,  ex Education Director, Wellness, Performance Coach

Margie showed up in my life when I needed guidance the most. I'm blessed to have joined Margie’s P21 MCTC course. I’d like to thank Margie for upholding such high standards and being an excellent mentor coach to me. Thank you for your help in making my dream (to be an ICF-PCC) a reality. Your guidance and shared experiences have been invaluable.

- Natina Wong  PCC,  CRE & FM Professional, ex-GM MNC, Transformational Coach

Margie Poon has been more than supportive towards my coaching journey. She has been sharing with us more than just her knowledge and skills but also her experience as a Transformational Coach.  She demonstrates nothing but positivity and commitment to see all of us sucessfully achieve the ICF accreditation.  Couldn't ask for a better mentor!

- Nalinrat Rattanajit ACC,  DIrector of L&D Shangri-la Hong Kong Global

Margie Poon is a wonderful coach, teacher and mentor. Her kind support and guidance are very much appreciated.  Also, the entire training program is so well structured for our busy students and organized that I would recommend to anyone who is interested in this field

- Anita Wong ACC,   Director Asia Legal Counsel 

What Clients say.

 

Before joining Margie's Paradigm 21's coaching training program, I already had many lessons and training on coaching, from the "Grow" model to Nike/Apple's internal coaching trainings. I did not expect much when I signed up for this course, but I must say I am blown away by the experience. First, I love the way Margie worked hard to emphasize the difference between coaching, training, and consulting. This fundamentally changed how I worked with my clients and helped me focus my effort to become a better coach. I used to be all over the place. I would offer suggestions, take clients to solutions too soon, ignore clients' motivations, and "did the work for my client" instead of coaching them to find their own paths. I have evolved thanks to Margie's training. Second, the structure of the training was incredibly effective and supportive. Even though the training was conducted entirely via Zoom, due to COVID, the interaction and atmosphere was better than any of the in-person coaching training I have received in the past, even at my previous companies such as Nike and Apple. The trainer and facilitators made a considerable effort to make sure everyone got to participate without being pushy. They steered the conversation towards positivity, learning, and growth. They created a safe space for me to be vulnerable, which propelled me to thorough growth and ultimately, transformation. Lastly, I really appreciate the vast network of classmates and alumni from all the courses of Paradigm 21. I felt blessed to be in a community of folks who all shared the passion for personal growth and coaching/serving others. It's priceless to be able to find my own tribe! Thank you for this transformative experience. I am very grateful.

- David Siu  ACC,  Ex-GM  MNCs, Leadership Coach 

 

Margie guided us as our mentor in our journey to become transformational coaches at Paradigm21.  Throughout this journey, Margie involced us and pushed us out of our comfort zone to learn.  She was able to sustain our passion and enthusiasm by building social platforms for us to share and learn with other coaches globally.  Lastly by walking the talk, she has set the pace and cadence for us as future coaching leaders to help enrich others lives.  Thank you Margie.

- Kevin Yao  ACC,  Director Athlete Experience, Greater China, Nike, Shanghai China

I have found the learning experience from Margie extremely positive, the technique and approaches she taught me dramatically improved my coaching skills. She was very flexible and helpful. Her tips, tools, techniques, and suggestion was “spot on”. I am greatly thankful for that, it is enlightening, provoking, reflective and objective focus.

- Montana Chan  PCC ,  ex- L&D Director, MNC HK, Shanghai China, Executive Coach