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What our Clients Say...
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Level 1: ACC Pathway ( 3 Month - 66hr Program)
ACC Intakes
Your Program Starts Upon Registration
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Top Mentor & Trainer to Support You All The Way!!
AE892) 21 Aug - 26 Nov - Evening Zoom (CANTONESE)(OPEN)
AE893) 12 Sept - 13 Dec (ENGLISH) (OPEN)
AE895) 5 - 6 Oct ** In-Person** Weekend Intensive + Eve Zoom (ENGLISH) (OPEN)
***** Currently Updating*****
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Level 2: PCC Pathway (4 Month - Top up 62 hr Program)
PCC Intakes
PE894) 15 Oct - 18 Feb - Zoom (ENGLISH) (OPEN)
PC896) 23-24 Nov Weekend Zoom (CANTONESE) (OPEN)
***Currently Updating***
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Investment worthy courses
Early Bird HKD 19,700 or USD 2,525 * per level
Promo: HKD 22,700 with Monthly Plans; Last Minute Registration: HKD 26,000
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@ Level 1+ 2 PCC Bundle Discount
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@ Mentor & Exam Support
@ Corporate Classes
Got prior ICF Coach-specific training hours
Talk to us - NO obligation!!!
Become Global #1 International Coaching Federation
ICF Accredited Coach --
Find Out How We Fully Support You All the Way to earn Your ICF Credentials ACC to PCC !
Next ACC-PCC Level
Monthly Intakes
Congrats to some of our P21 Alumni
Recent Achievements -
Congratulations To
ICF-ACC & PCC
*
Congrats to some of our P21 Alumni
Recent Achievements -
Congratulations To
ICF-ACC & PCC
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Brian Tsoi ACC PCC - General Manager, Cathay Pacific Airways
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Karen Chan ACC PCC - Global Project Director, Biggest Law firm in the World, Life Coach
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Vivian Chong ACC PCC - Ex-Human Resources Director, Oxford University Press
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Erica Yanney ACC PCC - Career Coach, Altitude Career Coaching
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Montana Chan ACC PCC - Executive Coach, Ex- L& D Director MNC, Shanghai
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John Keane ACC PCC - Wellness & Performance Coach, ex-VP Education
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Eva Ng PCC - Head of Customer Experience Training, Cathay Pacific Airways
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Deborah Leung PCC - L & D Manager Customer Experience Training, Cathay Pacific Airways
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Maple Ho PCC - HRM Logistics, HK Macau, China
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Humaira Syed PCC - Transformational Coach, Japan
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Tammy Wong ACC PCC - HRD, DKSH
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Jessie Qin ACC PCC - Head of HR Projects, Chanel
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Natina Wong ACC PCC - GM Facility Management, Transformation Coach
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Joey Lau ACC - AVP HR DBS Bank, Career Coach
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Elain Lun ACC - HR Director, MNC
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Kana Mok ACC - HR Director, MNC
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Janice Lo ACC - Ex- Education Director L'Oreal, Executive Coach, Canada
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Pakki Chan ACC - Head External Affairs, Outward Bound
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Daniel Agudelo ACC -ex VP L& D Shangri-La Global HK, now Dubai
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David Siu ACC - Executive Coach, Ex-GM Nike, Apple
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Iris Garcia ACC - Regional HR Learning Philippines
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Martina Hui ACC - Marketing Director MNC, Transformation Coach
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Nalinrat Rattanajit ACC - Director L&D Shangri-La HK
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Samantha Leung ACC - Transformational Coach, BD Manager MNC
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Tammy Wong PCC - HR Director, MNC
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Wayce Wong ACC - NGO Counsellor, Transformational Coach, UK
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Jane Leung ACC - Country Manager, MNC HK
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Michelle Lee ACC - Social Worker, Transformational Coach
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Rosa Chiu ACC - ex GM HR Bank, Transformational Coach
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Selina Wong ACC - ex-HRD, Transformational Coach
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Jerome de Clarens ACC - Ex soccer player, Sales Professional, Performance Coach
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Nikki Wong ACC - Co-Founder B Purpose Bureau, Transformational Coach
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Selina Wong ACC - ex HRD, MNC, Transformational Coach
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Alec Chow ACC - ex HRM, CITIC, HR Consultant Canada
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Alice Cheung ACC - ex Luxury Retail Trainer, Trainer & Coach
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June Grant ACC - Transformational Coach, Singapore
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Yuling Xu ACC - Executive Coach, Consultant, Singapore
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Lester Ng ACC - HRO, MNC
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Kevin Yao ACC - Marketing Director, Nike, Greater China, Shanghai, USA
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Christina So ACC - Head of ACCA, ex-GM, Hong Kong
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Sheila Eber ACC PCC - Executive Coach, ex-HR Deloitte, Singapore
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Calvin Tsang ACC - Chairman, Esquel Holdings China
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Anita Wong ACC - Asia Corporate lawyer HK
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Joseph Chan ACC- ex UBS Talent Development Director, Consultant
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Miranda Che ACC - Ex MNC Retail Director, Transformational Coach
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Michelle Leung ACC - Dep GM, HRD, Henderson Land
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Alex Yeung PCC - HRD Galaxy Macau, Transformational Coach
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Alexandra Lo ACC - Training Manager, Hong Kong
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Michele Li ACC - Transformational Coach, Digital Marketer Taiwan
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Vivian Tam ACC PCC - Principal Consultant Consultancy Firm
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Christine Lau PCC - Managing Director, Recruiting & CV Company
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Eva Lau ACC - Human Resources Director, Bank
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Kalin Wu ACC - Learning Experience Designer, Relationship Coach
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Wai Oon ACC - ex Sales Director, Dell, Transformational Coach, Taiwan, Singapore
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Andy Lai ACC PCC - Marketing Professor, Metropolitan University, Mentor Coach
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Ricky NG ACC PCC - General Manager Investors Relation, COSTCO & Member Board of Director, Business Environment Council, University Students Mentor Coach
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Mary Choi ACC PCC - ex HR Director, MNC, Consultant, Coach
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Nikhil Nongia ACC -Learning &Development Director, Starbucks
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Ellen Mo ACC - Systems Analyst HKEX, Parenting Coach
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Rita Tsui ACC - HRD & Transformational Coach
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Dr Victoria Wang PCC - ex CHRO Havi, Educator, Coach, HK, GBA, Shanghai
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Francis Choo PCC - Board, Advisor, Ex- Chief Executive, Singapore
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Dennis Chan ACC, Chief Responsible Officer, AAA Stock, Transformational Coach
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Dr Chester Tsang ACC - Head of Learning, MTR Corp
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& more .. JOIN OUR LIST now!
Multi Certifications
In addition to ICF Level 1 and Level 2 Certificates, students who completed our Paradigm21 Executive Leadership Coaching Academy PCTC MCTC Programs
may apply for Coaching Certificate from UK University of Sunderland in HK after completion of PCTC and MCTC Programs.
Global ICF Accredited Coaching Certification Programs
New ICF Level 1 & 2 leading to ACC & PCC Pathway
Hong Kong | Singapore | USA
We offer Research-based, dynamic, innovative, interactive, experiential, practical ICF-Approved 'Foundation' - Level 1 for ACC pathway & 'Advanced' - ICF Level 2 for PCC pathway or upskilling to Mastery level for existing PCC holders.
Paradigm21 Executive Leadership Coaching Academy a Division of Paradigm21 Group founded in 2006 -- Our faculty are all highly experienced professional organizational coaches that clearly understand coaching skills, competencies & expertise to become a highly qualified professional Coach & a successful, inspirational Transformational Leader at work, in business and life.
Research Based programs
latest coaching studies continually updating content.
Also blended with
Adult Learning,
Neuro Linguistic Programming (NLP)
Emotional Intelligence (EQ),
Solution-focused thinking,
Positive Psychology,
Appreciative Inquiry
&
Neuroscience studies
leadership approaches to coaching & organizational performance.
Learning Sessions are highly interactive that enhances learning, competencies & strengthens your confidence to begin coaching clients immediately along with proven effective Coaching Tools...
Coaching Academy Tools: Warehouse of valuable proprietary techniques, models, enhancing knowledge, learning & practical application to become a successful Professional Coaching Leader.
Congratulations!
Congratulations!
Congratulations!
Who Should Attend
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Experienced & Aspiring External Coaches seeking to strengthen their skills to become a better professional coach for their clients, executives, organizations & to obtain an ICF ACC or PCC or renew ICF credentials
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Leaders seeking to inspire, transform teams using leadership coaching knowledge, skills & expertise
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Internal Coaches & HR professionals responsible for leading, talent management, learning & development, recruiting, project mgmt, career development, coaching or training within organizations
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Professionals, Counselors, Consultants, Trainers, Mentors &
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Aspiring Individuals seeking professional coaching skills to...
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Expand knowledge, implement change with organizations, strengthen communication, relationships, influencing + coach clients, students and more...
Foundation Program to earn ACC
3 Month Duration
Pre-Reading + Coach Specific Training
Supervised Practice + Mentor Feedback + Homework
Final Evaluation by Faculty
+ Exam & Peer Group Support
Next ACC-PCC Level
Monthly Intake:
Become Global #1 International Coaching Federation
ICF Accredited Coach --
Find Out How We Fully Support You All the Way to earn Your ICF Credentials ACC to PCC !
+Global Coaching Community
+ Speaks many different languages -
Bi-lingual & Tri-lingual
Test Language in
English or
Cantonese
+Full ICF ACC PCC
Mentor Support
+Coaching Resources
& Toolkits
You shall practice with a great community of alumni of Change Agents including
Business Leaders, HR Professionals, Aspiring & Seasoned Coaches, Trainers, Lawyers, Doctors, Health Professionals, Entrepreneurs..
Become a Great Confident ICF Accredited Coach everyone desires to make a Difference at work, business, career and life! Congratulations on Your Achievements!
In 2021, we are honored to be
ICF Foundation
Book Campaign
Winner!
ICF Foundation Purchased 3,500 copies
distributed to
global ICF members,
leaders, donors.
@Also Airport Bestsellers at Page One Bookstores!
Pre-Reading of ICF Accredited Coaching Programs
"What Great Leaders Should Know... In Chaotic Times" :
To Maximize Performance;
To Reinvent Organization -
by Dr Robert Edmonson & Margie S Poon
'FOUNDATION' -
LEVEL 1 for ACC Level Pathway
'PROFESSIONAL COACHING FOR TRANSFORMATIONAL CHANGE PROGRAM' (PCTC)
ACC level Pathway - Level 1
66hr FULL ICF Accredited Program
Training + Practice + Mentor + Homework +Evaluation
(3 Month)
Top-up 62hr to PCC Level training after 3 month? (Ask for Supersavers)
**Special Day Classes for in-house training every month - Contact us!!
Super Early Bird HK$19,700 -HK$22,700
Promo HK$22,700
(Original: HK$ 26,000 - saved 15% )
Monthly instalment Available
*
* Ask for Direct Pathway ACC+PCC Level
128 hr Bundle Supersaver *
Meet Some of Our
Master Coaches
Multi-Lingual Trainers
ICF Certified Assessors
Hong Kong | Singapore | USA
Our Facilitators & Designers were awarded "101 Top Global Coaching Leaders" at World Coaching Congress by HRD
Conference & CHRO Asia 2018 & 2019 , CEO Today Executive Coach and more... Seasoned C-Suite Executive Coaches with 15 - 20 years experience coaching individuals, professionals, designing & facilitating leadership coaching training programs for well-known MNCs.
500 Global
Executive Coaches
1
MODULE 1:
Professional Coaching
CQ Core Essentials
It's important to understand the differences between coaching, other professions & fields that influenced coaching & ICF Core Competencies developed to support greater understanding of the skills and ethical approaches to have successful coaching conversations.
In-class Learning + Coaching Practice +
Observations + Reflections
2
MODULE 2:
Professional Coaching
CQ Coaching Intelligence
Coaching is about human learning & increasing self-awareness. Personal Coaching is about human learning & increasing self-awareness. Personal learning & awareness requires surfacing their thoughts, ideas, solutions by asking powerful questions... then actively listening to their verbal, physical & emotional responses.
In-class Learning + Coaching Practice +
Observations + Reflections
3
MODULE 3:
Professional Coaching
CQ for
Transformational Change
NeuroCoaching Paradigm for
Leaders
When coaching we are "Dancing in the Moment", or it's a "Dance of Communication".
We actively listen, identify metaphors, internally process to understand, ask powerful questions to clarify & guide conversations to achieve clients personal objectives.
NeuroCoaching Paradigm Model & MITS4 personality is a simple and yet powerful approach to have successful coaching conversations to maximize productivity by unleashing potential.
In-class Learning + Coaching Practice +
Observations + Reflections
4
MODULE 4:
Professional to Mastery
Deeper
Transformational
Change
for Sustainability
Successful Coaches know how to identify others signature style, remain flexible then adapt their style to build trust, rapport, strengthen communication & relationships. Then help clients shift mindsets by going deeper into their "inner-self" to identify internal patterns undermining their success to create new realities for sustainable transformational change.
Preparation for ICF ACC Level Coaching Practice & Empower individual, leaders, organization through Coaching!
In-class Learning + Coaching Practice +
Observations + Reflections
Since 2006, Global Awards,
Accreditation & Partnership
2010 - 2011
Hong Kong Most Valuable Companies 2000 - 2011
101 Top Global Coaching Leaders 2018-1019
Margie S Poon
Dr Robert Edmonson
Celebrating 16th, 17th - 18th Anniversary
Since 2006
Paradigm21 Group
2006 - 2023
Master Coaching For Transformational Change Certification (MCTC)
International Coaching Federation Credential
Professional Certified Coach
Professional Coaching For Transformational Change Certification (PCTC)
MCTC
ICF Accredited Coaching Program
Previously ACSTH which has retired in 2022. New Program is called ICF Level One
Margie Poon PCC
Dr Robert Edmonson PCC
Anne Phey PCC
Vivian Chong PCC
Erica Yanney PCC
Credentials: ICF-PCC
Paradigm21 Faculty Team
Paradigm21 Executive Leadership Coaching Academy
Accredited as
International Coaching Federation (ICF)
Accredited Coaching Education Training Organization
PCTC
ICF Accredited Coaching Program
Previously ACTP which has retired in 2022. New Program is called ICF Level Two
Strategic Partnership
UK University of Sunderland in HK
Paradigm21 Executive Leadership Coaching Academy
Since 2020
Corporate Member of
EMCC
2021
Only Book Winner
ICF Foundation Leadership Book Global Campaign for Worldwide Members & Donors
2022
CEO Today Executive Coach Awards
2023 Winner
Global Excellence Awards
Best Coaching Education Organization - Hong Kong
AI Global
What Clients say ....
Our Faculty Coaching Training & Executive Coaching experience sharing ......
Congratulations to
ICF-ACC & ICF-PCC
Alumni
Margie Poon is a professional coach and excellent teacher in coaching. I enjoyed a lot and learnt much in coaching skills. It is very valuable to have Margie to guide me in professional coaching and becoming a Certified ICF Coach. Paradigm21 is like a big family. Classmates and teachers always support each other to achieve our targets. I strongly recommend Margie and Paradigm 21 to my friends.
- Ricky Ng PCC, General Manager, Cosco Shipping & Member Board of Director, Business Environment Council
Margie Poon is a very experienced coach and certified coach-maker. She is very engaging, thoughtful, and well-prepared, in delivering her workshops. She provides customized support to move us ahead and get through the rigorous yet fulfilling (ICF ACC - PCC ) journey to become a truly ready certified coach with ICF.
- Alex Yeung PCC, HRD MNC Shanghai & HK, Transformational Coach
I had the pleasure of working with Margie as my trainer and mentor. Not only does Margie have extensive experience and knowlege in delivering ICF coaching programs, she is passionate and committed to the success of those she trains. For anyone seeking to obtain coaching skills and or credentials, I cannot recommend a better trainer.
- Karen Chan PCC, Global Projects Director at world's largest law firm
Margie is patient, experienced and knowledgeable coach who is also a great coach mentor and trainer. I have attended her ICF ACC and PCC coaching programs, where she imparted a great amount of both theoretical and practical knowledge to us, enhancing our ability to be the best coaches we can be! Great work Margie!
- Brian Tsoi PCC, General Manager, Airport Service Delivery, ex Head of Learning at Cathay Pacific, Leadership Coach
I am happy to meet Margie and enrolled the coaching course. It is not only a course learning about coaching but also a transformational course to myself too. Coaching is some magical technique to drive people go further in life.
Margie is a fantastic teacher! Knows how to make everybody feel welcome, is very knowledgeable and competent, and handles the content in a way that is pleasant and easy to follow. Studying with her you will get you much practical experience, and that is a huge differential in her class. I am thankful to have joined her class at Paradigm21! Would recommend to anybody!
- Erica de ABreu Santos Yanney PCC , Career Coach Pennsyvanlia USA
Highly recommended to take the classes. The best training course with great Mentor I ever had before which lead me to achieve my ACC and PCC in the second year from International Coaching Federation. Margie is a great professional executive coach. I learned a lot from her class and enjoyed the journey. She really transforms me.
- Vivian Chong PCC, ex HR Director Oxford University Press, Executive Coach
What Clients Say....
Margie is a professional coach and mentor leading me to be a certified coach. Her Paradigm21 PCTC and MCTC Programs are structured and inspiring me to acquire the skills and knowledge for attaining the ICF credentials and standards. During the classes I enjoyed the learning atmosphere and being part of the family with the cohorts. I would strongly recommend Margie and the Paradigm21 to my network.
- Quincy Tam PCC, Managing Partner, Hong Kong Executive Search, Shanghai
I am delighted to recommend Margie Poon for her excellent work as my ICF program trainer and coach mentor. Margie's teaching was incredibly useful and instrumental in my journey towards becoming a PCC accredited coach.
Margie's expertise in coaching is unparalleled, and her ability to impart her knowledge in a way that is easily understandable and practical is impressive. Her teaching style is engaging and tailored to the needs of each individual, and she has an innate ability to inspire and motivate her students to reach their full potential. Through her guidance and mentorship, I was able to gain the skills and confidence necessary to become a successful coach. Margie's support was instrumental in helping me to navigate the ICF accreditation process with ease, and I am grateful for her unwavering commitment to my success. Overall, I highly recommend Margie Poon as an ICF program trainer and coach mentor. She is a true professional, and her dedication to her students' success is unparalleled. Thank you, Margie, for all that you have done for me, and I wish you all the best.
- Montana Chan PCC, ex L&D Director MNC HK, Shanghai, Transformational Coach
I started my coaching journey with Margie and the team at Paradigm21 in 2021, and I have now just finished my Professional Coaching Certification with the International Coaching Federation. Under the mentorship of Margie, I learned so much about what it means to be a coach, and I couldn't be happier with my experience on my coaching journey under the mentorship of Margie. If you are interested in becoming a coach, I would highly recommend that you join one of the coaching cohorts at Paradigm21, where you will be guided step by step by world class mentors, and a wonderful cohort community peers.
- John Keane PCC, ex Education Director, Wellness, Performance Coach
Margie showed up in my life when I needed guidance the most. I'm blessed to have joined Margie’s P21 MCTC course. I’d like to thank Margie for upholding such high standards and being an excellent mentor coach to me. Thank you for your help in making my dream (to be an ICF-PCC) a reality. Your guidance and shared experiences have been invaluable.
- Natina Wong PCC, CRE & FM Professional, ex-GM MNC, Transformational Coach
Margie Poon has been more than supportive towards my coaching journey. She has been sharing with us more than just her knowledge and skills but also her experience as a Transformational Coach. She demonstrates nothing but positivity and commitment to see all of us sucessfully achieve the ICF accreditation. Couldn't ask for a better mentor!
- Nalinrat Rattanajit ACC, DIrector of L&D Shangri-la Hong Kong Global
Margie Poon is a wonderful coach, teacher and mentor. Her kind support and guidance are very much appreciated. Also, the entire training program is so well structured for our busy students and organized that I would recommend to anyone who is interested in this field
- Anita Wong ACC, Director Asia Legal Counsel
Before joining Margie's Paradigm 21's coaching training program, I already had many lessons and training on coaching, from the "Grow" model to Nike/Apple's internal coaching trainings. I did not expect much when I signed up for this course, but I must say I am blown away by the experience. First, I love the way Margie worked hard to emphasize the difference between coaching, training, and consulting. This fundamentally changed how I worked with my clients and helped me focus my effort to become a better coach. I used to be all over the place. I would offer suggestions, take clients to solutions too soon, ignore clients' motivations, and "did the work for my client" instead of coaching them to find their own paths. I have evolved thanks to Margie's training. Second, the structure of the training was incredibly effective and supportive. Even though the training was conducted entirely via Zoom, due to COVID, the interaction and atmosphere was better than any of the in-person coaching training I have received in the past, even at my previous companies such as Nike and Apple. The trainer and facilitators made a considerable effort to make sure everyone got to participate without being pushy. They steered the conversation towards positivity, learning, and growth. They created a safe space for me to be vulnerable, which propelled me to thorough growth and ultimately, transformation. Lastly, I really appreciate the vast network of classmates and alumni from all the courses of Paradigm 21. I felt blessed to be in a community of folks who all shared the passion for personal growth and coaching/serving others. It's priceless to be able to find my own tribe! Thank you for this transformative experience. I am very grateful.
- David Siu ACC, Ex-GM MNCs, Leadership Coach
Margie guided us as our mentor in our journey to become transformational coaches at Paradigm21. Throughout this journey, Margie involced us and pushed us out of our comfort zone to learn. She was able to sustain our passion and enthusiasm by building social platforms for us to share and learn with other coaches globally. Lastly by walking the talk, she has set the pace and cadence for us as future coaching leaders to help enrich others lives. Thank you Margie.
- Kevin Yao ACC, Director Athlete Experience, Greater China, Nike, Shanghai China
I have found the learning experience from Margie extremely positive, the technique and approaches she taught me dramatically improved my coaching skills. She was very flexible and helpful. Her tips, tools, techniques, and suggestion was “spot on”. I am greatly thankful for that, it is enlightening, provoking, reflective and objective focus.
- Montana Chan PCC , ex- L&D Director, MNC HK, Shanghai China, Executive Coach
What Clients say......
Thank you Margie for guiding me on the journey to achieve my International Coach Federation (ICF) coaching credentials. I would like to express my deepest appreciation for your support and expertise throughout the process.
Under your guidance, I successfully transitioned from an Associate Certified Coach (ACC) to a Professional Certified Coach (PCC). This ACC and PCC progression wouldn't have been possible without your unwavering commitment to excellence and your exceptional coaching skills.
Throughout the journey, you consistently demonstrated your professionalism, knowledge, and passion for coaching. I particularly appreciated your insightful feedback and guidance during our coaching practice sessions. Your keen observation and constructive critique helped me develop a greater awareness of my strengths and areas for improvement. Your dedication to ensuring that we mastered the necessary coaching skills and techniques was evident in every session.
I recommend Paradigm 21 Group to anyone seeking an exceptional facilitator and coach.
- Deborah Leung PCC, L& D Customer Experience Learning Manager, Cathay Pacific
Never stop learning and I am so lucky to take the coaching program facilitated by Margie, she is patient and willing to answer all my questions, and give me the advice on how to go through the challenges during the coaching session. Through her class, I have learnt the coaching techniques which equip me to be a more competent coach. Great learning experience!
- Kanas Mok ACC, Head of Human Resources, AIG HK, Macau & Taiwan
Very happy to have chosen paradigm 21 to be an ACC coach in couples of months. Margie train us with professionalism and passion. Margie is inspiring and create a confident atmosphere with her students. It's a pleasure to be part of this program.
- Jerome de Clarens ACC, Former Soccer Star, Life , Wellness & Transformational Coach
Margie is the one encourage me to kick start on my coaching learning journey with her In this period of uncertainty. She’s passionate on her teaching and a caring person personally. She’s like a glue to stick our classmates together as a family, encouraging us to meet schoolmates in other cohorts and practice coaching together. The program is very practical and informative. I’ll recommend Margie and Paradigm 21 to anyone who would like to pursuit coaching as your next profession!
- Alice Cheung ACC, Ex Luxury Retail Trainer Coach, Career Coach, City University of Hong Kong
Margie is the best training coach any one can have. She is very knowledgeable, patient, detail-minded and caring. I did not only learn coaching knowledge and skills from her, but also understand what a good coach really is with her personal demonstration. Big thanks Margie.
- Pakki Chan ACC, Head of External Affairs, ex Marketing Manager, Outward Bound Hong Kong
From the transformational coaching programme facilitated by Margie, I learned the coaching techniques that benefit m