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What our Clients Say...
Thank You For
All Your Support


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Multi Certifications
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Global ICF Accredited Coaching Certification Programs
New ICF Level 1 & 2 leading to ACC & PCC Pathway
Hong Kong | Singapore | USA
We offer Research-based, dynamic, innovative, interactive, experiential, practical ICF-Approved 'Foundation' - Level 1 for ACC pathway & 'Advanced' - ICF Level 2 for PCC pathway or upskilling to Mastery level for existing PCC holders.
Paradigm21 Executive Leadership Coaching Academy a Division of Paradigm21 Group founded in 2006 -- Our faculty are all highly experienced professional organizational coaches that clearly understand coaching skills, competencies & expertise to become a highly qualified professional Coach & a successful, inspirational Transformational Leader at work, in business and life.
Research Based programs
latest coaching studies continually updating content.
Also blended with
Adult Learning,
Neuro Linguistic Programming (NLP)
Emotional Intelligence (EQ),
Solution-focused thinking,
Positive Psychology,
Appreciative Inquiry
&
Neuroscience studies
leadership approaches to coaching & organizational performance.
Learning Sessions are highly interactive that enhances learning, competencies & strengthens your confidence to begin coaching clients immediately along with proven effective Coaching Tools...
Coaching Academy Tools: Warehouse of valuable proprietary techniques, models, enhancing knowledge, learning & practical application to become a successful Professional Coaching Leader.

Congratulations!
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Congratulations!
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Congratulations!
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Who Should Attend
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Experienced & Aspiring External Coaches seeking to strengthen their skills to become a better professional coach for their clients, executives, organizations & to obtain an ICF ACC or PCC or renew ICF credentials
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Leaders seeking to inspire, transform teams using leadership coaching knowledge, skills & expertise
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Internal Coaches & HR professionals responsible for leading, talent management, learning & development, recruiting, project mgmt, career development, coaching or training within organizations
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Professionals, Counselors, Consultants, Trainers, Mentors &
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Aspiring Individuals seeking professional coaching skills to...
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Expand knowledge, implement change with organizations, strengthen communication, relationships, influencing + coach clients, students and more...

Congrats to some of our P21 Alumni
Recent Achievements -
Congratulations To
ICF-ACC & PCC
*
+ Brian Tsoi ACC PCC - General Manager, Cathay Pacific Airways
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Karen Chan ACC PCC - Global Project Director, Biggest Law firm in the World, Life Coach
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Vivian Chong ACC PCC - Ex-Human Resources Director, Oxford University Press
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Erica Yanney ACC PCC - Career Coach, Altitude Career Coaching
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Montana Chan ACC PCC - Executive Coach, Ex- L& D Director MNC, Shanghai
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John Keane ACC PCC - Wellness & Performance Coach, ex-VP Education
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Eva Ng PCC - Head of Learning, Cathay Pacific Airways
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Deborah Leung PCC - L& D Manager, Customer Experience, Cathay Pacific Airways
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Maple Ho PCC, HRM Logistics , HK China Macau
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Tammy Wong ACC PCC - HRD, DKSH
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Jessie Qin ACC PCC - Head of HR Projects, Chanel
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Natina Wong ACC PCC - GM Facility Management, Transformation Coach
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Joey Lau ACC - AVP HR DBS Bank, Career Coach
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Elaine Lun ACC - HR Director, MNC
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Kana Mok ACC - HR Director, MNC
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Janice Lo ACC - Ex- Education Director L'Oreal, Executive Coach, Canada
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Pakki Chan ACC - Head External Affairs, Outward Bound
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Daniel Agudelo ACC - ex VP L& D Shangri-La Global, Transformational Coach Dubai
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David Siu ACC - Ex-GM Nike Ex-GM Apple
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Iris Garcia ACC - Regional HR Learning Philippines
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Martina Hui ACC - Marketing Director MNC, Transformation Coach
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Nalinrat Rattanajit ACC - ex Director L&D Shangri-La HK, Transformational Coach Portugal
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Samantha Leung ACC - Transformational Coach, BD Manager MNC
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Wayce Wong ACC - NGO Counsellor, Transformational Coach, UK
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Jane Leung ACC - Country Manager, Air Liquide
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Michelle Lee ACC - Social Worker, Transformational Coach
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Rosa Chiu ACC - ex GM HR Bank, Transformational Coach
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Jerome de Clarens ACC - Ex soccer player, Sales Mgr, Performance Coach
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Nikki Wong ACC - Co-Founder B Purpose Bureau, Transformational Coach
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Selina Wong ACC - ex HRD, MNC, Transformational Coach
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Alec Chow ACC - ex HRM, CITIC, HR Consultant Canada
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Alice Cheung ACC - ex Luxury Retail Trainer, Trainer & Coach
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June Grant ACC - Transformational Coach, Denmark
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Wai Oon Lam ACC - ex Director Dell, Transformational Coach, Singapore
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Humaira Syed PCC- Transformational Coach, Japan
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Yuling Xu ACC - Executive Coach, Consultant, Singapore
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Lester Ng ACC - HRO, MNC
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Kevin Yao ACC - Marketing Director, Nike, Greater China, Shanghai, USA
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Andy Lai ACC - Professor, City University, Mentor Coach
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Christina So ACC - Head of ACCA, Hong Kong
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Sheila Eber ACC - Executive Coach, ex-HR Deloitte, Singapore
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Calvin Tsang ACC - Chairman, Esquel Holdings China
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Anita Wong ACC - Asia Corporate lawyer
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Joseph Chan ACC- ex UBS Talent Development Director, Consultant
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Michelle Leung ACC - Dep GM, HRD, Henderson Land
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Alexandra Lo ACC - Training Manager, Hong Kong
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Michele Li ACC - Digital Design Specialist, Transformational Coach
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Arvind Jeerakun ACC - L& D HR Manager, HK Shangrila
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Vivian Tam ACC PCC - Principal Consultant Consultancy Firm
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Alex Yeung PCC - HRD LGT Bank, Transformational Coach
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Quincy Tam PCC - General Manager, Hong Kong Executive Search, Shanghai
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Ricky NG ACC PCC - GM, COSTCO Shipping & Member Board of Director, Business Environment Council, University Students Mentor Coach
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& more .. join our list!


Foundation Program to earn ACC
3 Month Duration

Pre-Reading + Coach Specific Training

Supervised Practice + Mentor Feedback + Homework

Final Evaluation by Faculty
+ Exam & Peer Group Support

Dual Certifications
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In addition to ICF Level 1 and Level 2 Certificates, students who completed our Paradigm21 Executive Leadership Coaching Academy PCTC MCTC Programs
may apply for Coaching Certificate from UK University of Sunderland in HK after completion of PCTC and MCTC Programs.
Next ACC-PCC Level
Monthly Intake:
Become Global #1 International Coaching Federation
ICF Accredited Coach --
Find Out How We Fully Support You All the Way to earn Your ICF Credentials ACC to PCC !

Level 1: ACC Pathway ( 3 Month - 66hr Program)
***Special 2024 KICKSTART 6 JAN (ICF Program Info) +
Evening Zoom Training starts 9 JAN - Graduate in 12 APR
***February Zoom Intake (CANTO) - LNY KICKSTART 22 FEB Graduate in MAY
Contact now for Upcoming Schedules - Constantly updating..
*ASK FOR Early Bird*
You may Top Up to Level 2
Level 2: PCC Pathway (4 Month - Top up 62 hr Program)
***Special 2024
***January Intake (ENG) KICKSTART 10 JAN - Graduate in May ** - ASK FOR DETAILS
Canto Class L2 : 24 Feb - 30 June ( Zoom )
Global English L2: 19 March - 23 July ( Zoom )
**Global Weekday Class Special for Corporations** (Ask for Details)


+Global Coaching Community
+ Speaks many different languages -
Bi-lingual & Tri-lingual
Test Language in
English or
Cantonese
+Full ICF ACC PCC
Mentor Support
+Coaching Resources
& Toolkits
You shall practice with a great community of alumni of Change Agents including
Business Leaders, HR Professionals, Aspiring & Seasoned Coaches, Trainers, Lawyers, Doctors, Health Professionals, Entrepreneurs..
Become a Great Confident ICF Accredited Coach everyone desires to make a Difference at work, business, career and life! Congratulations on Your Achievements!


In 2021, we are honored to be
ICF Foundation
Book Campaign
Winner!
ICF Foundation Purchased 3,500 copies
distributed to
global ICF members,
leaders, donors.
@Also Airport Bestsellers at Page One Bookstores!
Pre-Reading of ICF Accredited Coaching Programs
"What Great Leaders Should Know... In Chaotic Times" :
To Maximize Performance;
To Reinvent Organization -
by Dr Robert Edmonson & Margie S Poon

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'FOUNDATION' -
LEVEL 1 for ACC Level Pathway
'PROFESSIONAL COACHING FOR TRANSFORMATIONAL CHANGE PROGRAM' (PCTC)
ACC level Pathway - Level 1
66hr FULL ICF Accredited Program
Training + Practice + Mentor + Homework +Evaluation
(3 Month)
Top-up 62hr to PCC Level training after 3 month? (Ask for Supersavers)
**Special Day Classes for in-house training every month - Contact us!!
Super Early Bird HK$19,700 -HK$22,700
Promo HK$22,700
(Original: HK$ 26,000 - saved 15% )
Monthly instalment Available
*
* Ask for Direct Pathway ACC+PCC Level
128 hr Bundle Supersaver *
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Meet Some of Our
Master Coaches
Multi-Lingual Trainers
ICF Certified Assessors
Hong Kong | Singapore | USA
Our Facilitators & Designers were awarded "101 Top Global Coaching Leaders" at World Coaching Congress by HRD
Conference & CHRO Asia 2018 & 2019 , CEO Today Executive Coach and more... Seasoned C-Suite Executive Coaches with 15 - 20 years experience coaching individuals, professionals, designing & facilitating leadership coaching training programs for well-known MNCs.
500 Global
Executive Coaches

1
MODULE 1:
Professional Coaching
CQ Core Essentials
It's important to understand the differences between coaching, other professions & fields that influenced coaching & ICF Core Competencies developed to support greater understanding of the skills and ethical approaches to have successful coaching conversations.
In-class Learning + Coaching Practice +
Observations + Reflections
2
MODULE 2:
Professional Coaching
CQ Coaching Intelligence
Coaching is about human learning & increasing self-awareness. Personal Coaching is about human learning & increasing self-awareness. Personal learning & awareness requires surfacing their thoughts, ideas, solutions by asking powerful questions... then actively listening to their verbal, physical & emotional responses.
In-class Learning + Coaching Practice +
Observations + Reflections
3
MODULE 3:
Professional Coaching
CQ for
Transformational Change
NeuroCoaching Paradigm for
Leaders
When coaching we are "Dancing in the Moment", or it's a "Dance of Communication".
We actively listen, identify metaphors, internally process to understand, ask powerful questions to clarify & guide conversations to achieve clients personal objectives.
NeuroCoaching Paradigm Model & MITS4 personality is a simple and yet powerful approach to have successful coaching conversations to maximize productivity by unleashing potential.
In-class Learning + Coaching Practice +
Observations + Reflections
4
MODULE 4:
Professional to Mastery
Deeper
Transformational
Change
for Sustainability
Successful Coaches know how to identify others signature style, remain flexible then adapt their style to build trust, rapport, strengthen communication & relationships. Then help clients shift mindsets by going deeper into their "inner-self" to identify internal patterns undermining their success to create new realities for sustainable transformational change.
Preparation for ICF ACC Level Coaching Practice & Empower individual, leaders, organization through Coaching!
In-class Learning + Coaching Practice +
Observations + Reflections
Since 2006, Global Awards,
Accreditation & Partnership

2010 - 2011
Hong Kong Most Valuable Companies 2000 - 2011

101 Top Global Coaching Leaders 2018-1019
Margie S Poon
Dr Robert Edmonson

Celebrating 16th, 17th - 18th Anniversary
Since 2006
Paradigm21 Group
2006 - 2023


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Master Coaching For Transformational Change Certification (MCTC)
International Coaching Federation Credential
Professional Certified Coach
Professional Coaching For Transformational Change Certification (PCTC)
MCTC
ICF Accredited Coaching Program

Previously ACSTH which has retired in 2022. New Program is called ICF Level One
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Margie Poon PCC
Dr Robert Edmonson PCC
Anne Phey PCC
Vivian Chong PCC
Erica Yanney PCC
Credentials: ICF-PCC
Paradigm21 Faculty Team

Paradigm21 Executive Leadership Coaching Academy
Accredited as
International Coaching Federation (ICF)
Accredited Coaching Education Training Organization
PCTC
ICF Accredited Coaching Program

Previously ACTP which has retired in 2022. New Program is called ICF Level Two
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Strategic Partnership
UK University of Sunderland in HK


Paradigm21 Executive Leadership Coaching Academy
Since 2020
Corporate Member of
EMCC