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Celebrating Our 16th Anniversary



the World


Coaching & Training!!


Congrats to some of our P21 Alumni 

 Recent Alumni Achievements - 

Congratulations To:

  • Brian Tsoi  ACC  PCC - General Manager, Cathay Pacific Airways

  • Karen Chan  ACC  PCC - Global Project Director, Biggest Law firm in the World, Life Coach

  • Vivian Chong  ACC  PCC - Ex-Human Resources Director, Oxford University Press

  • Erica Yanney   ACC  PCC - Career Coach, Altitude Career Coaching

  • Montana Chan  ACC - Executive Coach, Ex- L& D Director MNC

  • John Keane  ACC - Wellness & Performance Coach, ex-VP Education

  • Daniel Agudelo ACC - VP L& D Shangri-La Global

  • David Siu ACC - Executive Coach, Ex-GM MNC

  • Iris Garcia ACC - Regional HR Learning Philippines

  • Martina Hui ACC - Marketing Director MNC, Transformation Coach

  • Nalinrat Rattanajit ACC - Director L&D Shangri-La HK

  • Samantha Leung ACC - Transformational Coach, BD Manager MNC

  • June Grant ACC - Transformational Coach, Singapore

  • Yuling Xu ACC - Executive Coach, Consultant, Singapore

  • Andy Lai ACC - Professor, City University

  • Christina So ACC - Head of ACCA, Hong Kong

  • Sheila Eber ACC - Executive Coach, ex-HR Deloitte, Singapore

  • Calvin Tsang ACC - Chairman, Esquel Holdings China

  • Vivian Tam PCC - Principal Consultant Consultancy Firm

  • Anita Wong ACC - Corporate lawyer 

  • Joseph Chan ACC-  ex UBS Talent Development Director

  • Michelle Leung ACC - Dep GM, Henderson Land 

  • Alex Yeung PCC - ex HRD MNC

  • & more ..

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      Client Testimonials
& Gallery


Our Clients 

About Us

We Develop You &

Your Most Valuable Asset



Our focus is on how can we help your organization achieve its expectations and objectives. We provide the direction, alignment & strategic actions to help individuals & organisations uncover, and unleash their full potential to achieve sustainable performance.

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Our Other Services








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16th Anniversary 
Transformational Coaching

Founded in 2006 

C-Suite Executive Coaching Specialist

Paradigm21 Group (P21)

specializes in Executive Coaching for C-suite &

Coaching Training for MNCs


Research Based Coaching Publication

In 2008, Paradigm21 (P21) publishes Leadership Coaching Book Series

with 1st Book "What Great Leaders Should Know .. In Chaotic Times: To Maximize Performance, Reinvent Organization" - research based on powerful concepts of NLP, EQ, Positive Psychology, Solution-Focused thinking & latest Neuroscience research

"7 Multiple Leadership Intelligence"

"8 SMART Leadership Solutions"

- all Airport Bestsellers from 2009-2014. 


Coaching Awards

Paradigm21 Group is awarded "Hong Kong Most Valuable Companies 2011".

"101 Global Coaching Leaders 2018 & 2019" World HR Congress

"Best Organizational Development Center 2018" 

"Best Talent Coaching Leader Hong Kong 2020"

"CEO Today Executive Coach 2022"

Global Accreditation & Recognition

Our P21 Executive Leadership Coaching Academy Division,

is recognized as Global No. 1 International Coaching Federation

(ICF) Gold Standard Professional Coaching Education Organization

providing Coach Certification

in major countries including Hong Kong, Singapore, Malaysia, USA.

In 2021, Paradigm21 Executive Leadership Coaching Academy is honored

to be the only Winner of the Leadership Coaching Book Campaign of

International Coaching Federation (ICF) Foundation -

We are honored ICF Foundation purchased 3,500 copies of our

award-winning book

"What Great Leaders Should Know ..  In Chaotic Times" 

in 2021 

distributed to global ICF members, leaders, donors

in 45 countries in the world

Empower the World via Coaching In 45 countries

With decades of executive coaching experience, Paradigm21 Executive Leadership Coaching Academy,  a Division of Paradigm21 Group (P21) 

provides World No. 1 International Coaching Federation Accredited Professional Coaching Programs

Join our 10,000 Local & Global Leaders

Leaders from MNCs, local & NGOs,

CEO, C-Suite, GM, Senior & Mid managers, Emergent Talents,

Human Resources Professionals, OD, L & D, Trainers, 

Internal & External Coaches,

Executive, Business, Career & Life Coaches, Teachers,

Doctors, Lawyers, Engineers, Business Development Professionals .. and

Change Agents who aspire to Empower the World through Coaching!!

P21 provides customized, practical, proven effective executive coaching, talent, leadership development, change programs and more.

We are also a creative, innovative organizational development centre with 30+ popular leadership books... helping leaders to cope with daily challenges and organizations accelerate the growth of 'Current' & 'Future' leaders.

Ask For Our Multi-culture Multi-lingual Executive & Career Coaches!


Join our Global Executive Coach Panel Now!

Our associates are experienced professionals and have faced

constant change & business challenges.

They are also ICF Credentialed ACC, PCC, MCC Executive Coaches

& Certified Change Management Practitioners.

So awarded... "Global Coaching Leaders"

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Meet Some of Our Master Coaches & Multi-Lingual Trainers,
ICF Certified PCC Assessors
Hong Kong | Singapore | USA


Our Facilitators & Designers were awarded "101 Top Global Coaching Leaders" at World Coaching Congress by HRD
Conference & CHRO Asia 2018 & 2019 , CEO Today Executive Coach and more...  Seasoned C-Suite Executive Coaches with 15 - 20 years experience coaching individuals, professionals, designing & facilitating leadership coaching training programs for well-known MNCs.

100 Global Executive Coaches 

Request to Join or Ask For Our Panel of Coaches 



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LEVEL 1 for ACC pathway

'Professional Coaching for Transformational Change (PCTC)

aligned to ICF Core Competencies at ACC level.

Module 1: Core Coaching Foundation

Module 2: Coaching Intelligence

Module 3: NeuroCoaching Paradigm Model

Module 4: Transformational Coaching 

Pre-Reading: "What Great Leaders Should Know: To Maximize Performance; To Reinvent Organization

Intensive 2-Day Training + Evening Zoom + Homework

FINAL ACC LEVEL EVALUATION now administered by Paradigm21  Executive Leadership Coaching Academy Faculty since August 2022!

Monthly Intakes 

In Person or Online

English or Cantonese

Hong Kong - Singapore - USA





LEVEL 2 for PCC pathway

"Master Coaching For Transformational Change"(MCTC)

This Coaching Program is designed for individuals who hold ACC credential or Completed a ACSTH - LEVEL 1 Coaching Program

*We Accept Transfer of Hours Credit from other ICF Certification - Talk To Us*

Continue Module 5-8 to become a Confident Transformational Coach in Organization, Leadership, Executive, Career, Business and Life !

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What OUR P21 Alumni say......

I had the pleasure of working with Margie as my trainer and mentor.  Not only does Margie have extensive experience and knowlege in delivering ICF coaching programs, she is passionate and committed to the success of those she trains.  For anyone seeking to obtain coaching skills and or credentials, I cannot recommend a better trainer.

- Karen Chan PCC, Global Projects Director at world's largest law firm

Margie is patient, experienced and knowledgeable coach who is also a great coach mentor and trainer.  I have attended her ICF ACC and PCC coaching programmes, where she imparted a great amount of both theoretical and practical knowledge to us, enhancing our ability to be the best coaches we can be! Great work Margie!

- Brian Tsoi  PCC, General Manager, Airport Service Delivery at Cathay Pacific, Leadership Coach 

I am happy to meet Margie and enrolled the coaching course. It is not only a course learning about coaching but also a transformational course to myself too. Coaching is some magical technique to drive people go further in life.

Margie is a fantastic teacher! Knows how to make everybody feel welcome, is very knowledgeable and competent, and handles the content in a way that is pleasant and easy to follow. Studying with her you will get you much practical experience, and that is a huge differential in her class. I am thankful to have joined her class at Paradigm21! Would recommend to anybody!

 - Erica de ABreu Santos Yanney PCC , Career Coach Pennsyvanlia USA

Highly recommended to take the classes.  The best training course with great Mentor I ever had before which lead me to achieve my ACC and PCC in the second year from International Coaching Federation.  Margie is a great professional executive coach. I learned a lot from her class and enjoyed the journey. She really transforms me. 

- Vivian Chong PCC, HR Director Oxford University Press

Margie has been more than supportive towards my coaching journey. She has been sharing with us more than just her knowledge and skills but also her experience as a Transformational Coach.  She demonstrates nothing but positivity and commitment to see all of us sucessfully achieve the ICF accreditation.  Couldn't ask for a better mentor!

- Nalinrat Rattanajit ACC, DIrector of L&D Shangri-la

Before joining Margie's Paradigm 21's coaching training program, I already had many lessons and training on coaching, from the "Grow" model to Nike/Apple's internal coaching trainings. I did not expect much when I signed up for this course, but I must say I am blown away by the experience. First, I love the way Margie worked hard to emphasize the difference between coaching, training, and consulting. This fundamentally changed how I worked with my clients and helped me focus my effort to become a better coach. I used to be all over the place. I would offer suggestions, take clients to solutions too soon, ignore clients' motivations, and "did the work for my client" instead of coaching them to find their own paths. I have evolved thanks to Margie's training. Second, the structure of the training was incredibly effective and supportive. Even though the training was conducted entirely via Zoom, due to COVID, the interaction and atmosphere was better than any of the in-person coaching training I have received in the past, even at my previous companies such as Nike and Apple. The trainer and facilitators made a considerable effort to make sure everyone got to participate without being pushy. They steered the conversation towards positivity, learning, and growth. They created a safe space for me to be vulnerable, which propelled me to thorough growth and ultimately, transformation. Lastly, I really appreciate the vast network of classmates and alumni from all the courses of Paradigm 21. I felt blessed to be in a community of folks who all shared the passion for personal growth and coaching/serving others. It's priceless to be able to find my own tribe! Thank you for this transformative experience. I am very grateful.

- David Siu ACC, Ex-GM MNC, Leadership Coach 


Margie guided us as our mentor in our journey to become transformational coaches at Paradigm21.  Throughout this journey, Margie involced us and pushed us out of our comfort zone to learn.  She was able to sustain our passion and enthusiasm by building social platforms for us to share and learn with other coaches globally.  Lastly by walking the talk, she has set the pace and cadence for us as future coaching leaders to help enrich others lives.  Thank you Margie.

- Kevin Yao ACC, Director Athlete Experience, Greater China, Nike, Shanghai China

I have found the learning experience from Margie extremely positive, the technique and approaches she taught me dramatically improved my coaching skills. She was very flexible and helpful. Her tips, tools, techniques, and suggestion was “spot on”. I am greatly thankful for that, it is enlightening, provoking, reflective and objective focus.

- Montana Chan ACC, ex- L&D Director, MNC HK, Shanghai China, Executive Coach

Never stop learning and I am so lucky to take the coaching program facilitated by Margie, she is patient and willing to answer all my questions, and give me the advice on how to go through the challenges during the coaching session. Through her class, I have learnt the coaching techniques which equip me to be a more competent coach. Great learning experience!

- Kanas Mok ACC, Head of Human Resources, HK, Macau & Taiwan,  AIG

Very happy to have chosen paradigm 21 to be an ACC coach in couples of months. Margie train us with professionalism and passion. Margie is inspiring and create a confident atmosphere with her students. It's a pleasure to be part of this program.

- Jerome de Clarens ACC, Life & Transformational Coach

Margie is the one encourage me to kick start on my coaching learning journey with her In this period of uncertainty. She’s passionate on her teaching and a caring person personally. She’s like a glue to stick our classmates together as a family, encouraging us to meet schoolmates in other cohorts and practice coaching together. The program is very practical and informative. I’ll recommend Margie and Paradigm 21 to anyone who would like to pursuit coaching as your next profession!

- Alice Cheung ACC, Career Coach, City University of Hong Kong

Margie is the best training coach any one can have. She is very knowledgeable, patient, detail-minded and caring. I did not only learn coaching knowledge and skills from her, but also understand what a good coach really is with her personal demonstration. Big thanks Margie.

- Pakki Chan ACC, Marketing Manager, Outward Bound Hong Kong

From the transformational coaching programme facilitated by Margie, I learned the coaching techniques that benefit me all my lifetime.  She is so dedicated in sharing her knowledge and experiences, and provides incisive feedback on individual coaching performance with the aim of grooming each and everyone to be a successful coach.

- Lester Ng ACC, Senior HR0, Employee Relations, Modern Terminal

I joined Margie's ICF accredited program last January and just completed toda. I would say shehas masteed the coaching skill and could deliver to us effortlessl.  We could easily hollow her path to practice and to excel our coaching skill under a tight schedule. I highly recommend her to whom aer interested in or to have a career in coaching.

- Francis Ng, Talent & Learning Professional, Hang Seng Bank

I've had the pleasure of being trained by Margie for my ICF-coaching certification, and I must say I've enjoyed every lessons. Marige always brings immense experience and wisdom to the training sessions.

- Diana Rahman, Specialist Corporate Trainer in Singapore

Transformational Coaching has really brought me to the next level of my career.  It brings great positive enhancement to people.  Many thanks to Margie from Paradigm21 Executive Leadership Coaching Academy, I do not hesitate to recommend it to anyone.

- Carman Chung,  Human Resources Director Hermes

Margie's coaching and training is powerful.  Inspiration could be made within few secons. Really enjoy the journey with her and looking forward to next journey. Can't wait.

- Maple Ho, HR Manager, HK, S China & Taiwan, Logistics

- Appreciate for your effort throughout our lectures. Thanks for the solid and valuable Transformational Change course. During the course, I do feel the solid coaching and warm interaction between the classes. I learn the coaching skill as an outsider become a beginner of the coach. During practical session, I gain a chance to practice myself as a coach and client to understand the dynamic of the coaching session.  

- Jeremy, Resident Engineer  JMK Consulting Engineers

Margie is a very encouraging and considerate mentor who shared loads of experience and knowledge to us. It’s always a lesson to me when I have chance to speak to Margie. Thanks again for your caring. It’s a very good start if you are interested in coaching. Transform to be someone who can influence people to transform.

- Eliz Cheung, General Manager Fitness FIrst

Completed an extraordinary training program on Coaching. It is a wonderful learning experience with the teammate. I totally recommend this inspiring and well-designed course if you strive to be a certified coach. Thanks Margie in leading this class with great passion, drive, focus, and humbleness. Appreciate your efforts in making positive impacts through your contribution and uncompromising dedication in your coaching works.

- Gordon Yiu, Senior Sales Operations Manager Oracle

“Coaching & Team-building with Impact".  Margie S Poon personally delivered a highly effective interactive, engaging, team coaching and team-building programme with key members of my staff during our annual national China event. The team feedback was beyond my expectations. Not only enjoyable, but they all clearly benefitted from the tips and techniques Margie embedded in their thinking. My personal observations are it has positively impacted their team spirit, attitudes and behaviors at work. Thanks Margie for your contribution to our success! 

- Chris Teunissen, Executive Director  Netherlands Foreign Investment Agency, Shanghai China


- Paradigm21 custom designed and delivered a proven and effective Leadership Development Program (LDP) which was conducted over a period of 1 year and Margie was the Associate Facilitator for this program. Margie worked closely with the HR project team to ensure that the program would be implemented and delivered effectively. She possess strong knowledge on the leadership/people management topics.  Enlightening perspectives and insights were shared with the participants and the high practicality of the tools and methodology were demonstrated. LDP had provided the participants with enhanced behavioral and leadership competencies which are evidenced by their active application at the workplace with successes. It was a very delightful experience working with Paradigm21 and its team. I look forward to future opportunities working together and our continued partnership. Thank you, Margie and Paradigm 21.

-Angeline Ong, Regional HR Manager & Business Partner Dril-Quip Singapore

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Go To Our 16 Year Client Page >>

"Incredible right from the start -- Didn't expect much but turn out to Blow all other top companies away.."

David  ex GM MNC

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Get in Touch

Hong Kong +852 63367666

Office +852 298927608


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