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In 2021, we are the WINNER of 
Top Leadership Coaching Book
ICF Foundation Campaign -

ICF Foundation purchased a total of 3,500 copies to be distributed to ICF Coaches, Leaders with donation made to ICF Foundation in 2021!

Awards Ceremony



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2000 - 2011

Hong Kong Most Valuable Companies 2000 - 2011

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Master Coaching For Transformational Change Certification (MCTC)


ICF Accredited Coaching Program


101 Top Global Coaching Leaders 2018-1019

Margie S Poon 

Dr Robert Edmonson


International Coaching Federation  Credential

Professional Certified Coaches

Dr Robert Edmonson

Margie Poon

Vivian Chong

Erica Yanney


Professional Certified Coaches

Paradigm21 Executive Leadership Coaching Academy Team

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Celebrated 16th Anniversary, moving into 17th Anniversary in 2023

Paradigm21 Group 

Since  2006

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Professional Coaching For Transformational Change Certification (PCTC)


ICF Accredited Coaching Program

These are Professional Coaching Programs Accredited by International Coaching Federation (ICF) 

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Paradigm21 Executive Leadership Coaching Academy is an ICF Accredited Coaching Education & Training Organization  offering Full Coaching Programs



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Paradigm21 Executive Leadership Coaching Academy

A Division of Paradigm21 Group



Paradigm21 Executive Leadership Coaching Academy

is a

Corporate Member of




Paradigm21 Executive Leadership Coaching Academy

PCTC MCTC Programs 

Students may apply for Coaching Certificate from University of Sunderland in Hong Kong

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P21 Clients & Testimonials 

Liquid Bubbles

From 16 th Anniversary 2022 to
17th Anniversary 2023
Professional Transformational Coaching

Founded in 2006 

C-Suite Executive Coaching Specialist

Paradigm21 Group (P21)

specializes in Executive Coaching for C-suite &

Coaching Training for MNCs


Research Based Coaching Publication

In 2008, Paradigm21 (P21) publishes Leadership Coaching Book Series

with 1st Book "What Great Leaders Should Know .. In Chaotic Times: To Maximize Performance, Reinvent Organization" - research based on powerful concepts of NLP, EQ, Positive Psychology, Solution-Focused thinking & latest Neuroscience research

"7 Multiple Leadership Intelligence"

"8 SMART Leadership Solutions"

- all Airport Bestsellers from 2009-2014. 


Coaching & Education Awards

"Airport Book Best sellers" 2009-2014

"Hong Kong Most Valuable Companies 2011".

"101 Global Coaching Leaders - World HR Congress 2018-2019"

"Best Organizational Development Center 2018" 

"Best Talent Coaching Leader Hong Kong 2020"

"CEO Today Executive Coach 2022"

"Best Coaching Education Hong Kong 2023"

Global Accreditation & Recognition

Our P21 Executive Leadership Coaching Academy Division,

is recognized as Global No. 1 International Coaching Federation

(ICF) Gold Standard Professional Coaching Education Organization

providing Coach Certification

in major countries including Hong Kong, Singapore, Malaysia, USA.

In 2021, Paradigm21 Executive Leadership Coaching Academy is honored

to be the only Winner of the Leadership Coaching Book Campaign of

International Coaching Federation (ICF) Foundation -

We are honored ICF Foundation purchased 3,500 copies of our

award-winning book

"What Great Leaders Should Know ..  In Chaotic Times" 

in 2021 

distributed to global ICF members, leaders, donors

in 45 countries in the world

In 2022, our founder is awarded

"CEO Executive Coach in Hong Kong" by 

CEO Today Media Group

In 2023, AI Business Excellence Award to Paradigm21 Executive Leadership Coaching Academy as


Empower the World via Coaching In 45 countries

With decades of executive coaching experience, Paradigm21 Executive Leadership Coaching Academy,  a Division of Paradigm21 Group (P21) 

provides World No. 1 International Coaching Federation Accredited Professional Coaching Programs

Join our 10,000 Local & Global Leaders

Leaders from MNCs, local & NGOs,

CEO, C-Suite, GM, Senior & Mid managers, Emergent Talents,

Human Resources Professionals, OD, L & D, Trainers, 

Internal & External Coaches,

Executive, Business, Career & Life Coaches, Teachers,

Doctors, Lawyers, Engineers, Business Development Professionals .. and

Change Agents who aspire to Empower the World through Coaching!!

P21 provides customized, practical, proven effective executive coaching, talent, leadership development, change programs and more.

We are also a creative, innovative organizational development centre with 30+ popular leadership books... helping leaders to cope with daily challenges and organizations accelerate the growth of 'Current' & 'Future' leaders.

Ask For Our Multi-culture Multi-lingual Executive & Career Coaches!


Join our Global Executive Coach Panel Now!

Our associates are experienced professionals and have faced

constant change & business challenges.

They are also ICF Credentialed ACC, PCC, MCC Executive Coaches

& Certified Change Management Practitioners.

So awarded... "Global Coaching Leaders"


Return to main
Coach Certification page

Praises From Leaders Around the World

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Become An
ICF Accredited Coach 
Fast Track

As an ICF Accredited Coaching Education Organization, At P21 We Support Your Coaching Goals & Mentor You All the Way to Achieve

ICF Credentials ACC, PCC & more...

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Congrats to some of our P21 Alumni 

 Recent Achievements - 

Congratulations To


  • Brian Tsoi  ACC  PCC - General Manager, Cathay Pacific Airways

  • Karen Chan  ACC  PCC - Global Project Director, Biggest Law firm in the World, Life Coach

  • Vivian Chong  ACC  PCC - Ex-Human Resources Director, Oxford University Press

  • Erica Yanney   ACC  PCC - Career Coach, Altitude Career Coaching

  • Montana Chan  ACC PCC - Executive Coach, Ex- L& D Director MNC, Shanghai

  • John Keane  ACC PCC - Wellness & Performance Coach, ex-VP Education

  • Eva Ng  PCC -  Head of Customer Experience Training, Cathay Pacific Airways

  • Deborah Leung  PCC - L & D Manager Customer Experience Training, Cathay Pacific Airways

  • Maple Ho  PCC - HRM Logistics, HK Macau China

  • Wai Oon Lam ACC - Ex Dell Director, Singapore

  • Humaira Syed PCC - Transformational Coach, Japan

  • Tammy Wong  ACC PCC - HRD, DKSH

  • Jessie Qin ACC PCC - Head of HR Projects, Chanel

  • Natina Wong  ACC PCC - GM Facility Management, Transformation Coach

  • Joey Lau ACC - AVP HR DBS Bank, Career Coach

  • Elain Lun ACC -  HR Director, MNC

  • Kana Mok ACC - HR Director,  MNC

  • Janice Lo  ACC - Ex- Education Director L'Oreal, Executive Coach, Canada

  • Pakki Chan ACC - Head External Affairs, Outward Bound

  • Daniel Agudelo ACC -ex VP L& D Shangri-La Global HK, now in Dubai

  • David Siu ACC - Executive Coach, Ex-GM Nike, Apple

  • Iris Garcia ACC - Regional HR Learning Philippines

  • Martina Hui ACC - Marketing Director MNC, Transformation Coach

  • Nalinrat Rattanajit ACC - Director L&D Shangri-La HK

  • Samantha Leung ACC - Transformational Coach, BD Manager MNC

  • Tammy Wong PCC - HR Director, MNC

  • Wayce Wong ACC - NGO Counsellor, Transformational Coach, UK

  • Jane Leung ACC -  Country Manager, MNC  HK

  • Michelle Lee ACC - Social Worker, Transformational Coach

  • Rosa Chiu ACC - ex GM HR Bank, Transformational Coach

  • Selina Wong ACC - ex-HRD, Transformational Coach

  • Jerome de Clarens  ACC - Ex soccer player, Sales Professional, Performance Coach

  • Nikki Wong ACC - Co-Founder B Purpose Bureau, Transformational Coach

  • Selina Wong ACC - ex HRD, MNC, Transformational Coach

  • Alec Chow ACC - ex HRM, CITIC, HR Consultant Canada

  • Alice Cheung ACC - ex Luxury Retail Trainer, Trainer & Coach

  • June Grant ACC - Transformational Coach, Singapore

  • Yuling Xu ACC - Executive Coach, Consultant, Singapore

  • Lester Ng ACC -  HRO, MNC

  • Kevin Yao ACC - Marketing Director, Nike, Greater China, Shanghai, USA

  • Christina So ACC - Head of ACCA, Hong Kong

  • Sheila Eber ACC PCC - Executive Coach, ex-HR Deloitte, Singapore

  • Calvin Tsang ACC - Chairman, Esquel Holdings China

  • Anita Wong ACC - Asia Corporate lawyer HK

  • Joseph Chan ACC-  ex UBS Talent Development Director, Consultant

  • Miranda Che ACC - Ex MNC Retail Director, Transformational Coach

  • Michelle Leung ACC - Dep GM, HRD, Henderson Land 

  • Alex Yeung PCC - HRD Galaxy Macau, Transformational Coach

  • Alexandra Lo  ACC - Training Manager, Hong Kong

  • Michele Li ACC -  Transformational Coach, Digital Marketer Taiwan

  • Vivian Tam ACC PCC - Principal Consultant Consultancy Firm

  • Christine Lau PCC - Managing Director, Recruiting & CV Company

  • Eva Lau  ACC -  Human Resources Director, Bank

  • Kalin Wu ACC - Learning Experience Designer, Relationship Coach

  • Wai Oon Lam ACC - ex Sales Director, Dell, Transformational Coach, Taiwan, Singapore

  • Andy Lai ACC PCC - Marketing Professor, Metropolitan University, Mentor Coach

  • Ricky NG ACC PCC -  General Manager Investors Relation, COSTCO  & Member Board of Director, Business Environment Council,  University Students Mentor Coach

  • Dennis Chan ACC, Chief Responsible Officer, AAA Stock, Transformational Coach

  • Dr Chester Tsang  ACC - Head of Learning, MTR Corp

  • & more .. JOIN OUR LIST now!

Presenting an Award
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Get in Touch

Hong Kong +852 63367666

Office +852 298927608


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